Notion Appointed New Leader for Australian Operations
The firm named Tom Karemacher as General Manager as Australian businesses face a significant AI trust and adoption gap.
Updated on Sept. 22, 2026 in Artificial Intelligence
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Notion has appointed Tom Karemacher as General Manager for Australia and New Zealand to address a growing disparity in AI confidence. The move follows the release of a 2026 study showing that while 76% of local businesses track AI impact, a 35-point confidence gap persists between leadership and workers.
Why it matters
The appointment seeks to bridge the disconnect between executive investment and employee usage, as trust in output accuracy remains the primary barrier to adoption. With 52% of APAC organizations investing in AI faster than staff can adopt it, firms are struggling to turn technical potential into actual productivity.
Only 15.2% of Australian organizations have reached Level 3 or 4 maturity on Notion’s AI Transformation Model, which prioritizes defined impact metrics and oversight. This remains a challenge as 90% of tech executives report that macro-productivity is not being sufficiently addressed.
The players
Notion
A software company providing a collaborative workspace platform that integrates AI tools for documentation, project management, and knowledge sharing.
Tom Karemacher
The newly appointed General Manager for Notion in Australia and New Zealand responsible for navigating regional AI adoption challenges.
The details
Notion tracks AI maturity by mapping organizations onto a four-level framework that evaluates how teams manage AI usage policies, output verification, and performance metrics. Advanced adoption requires these firms to prioritize structured oversight, which 65% of businesses currently lack, leading them to stall deployments. By focusing on these defined metrics, the company aims to move organizations beyond initial experimental phases.
Timeline
Between August 2025 and August 2026, Notion’s team in Australia and New Zealand doubled its total headcount.
The Notion Global AI Transformation Study was released in 2026.
The Tech Race
The appointment follows findings in the Notion Global AI Transformation Study, which serves as a regional benchmark for organizational maturity. This shift places Notion in competition with broader enterprise software suites attempting to standardize AI implementation across fragmented workforces.
Australian businesses currently utilizing AI tools will likely see an increased focus on standardized implementation policies and oversight frameworks. Employees can expect potential changes to how AI-generated outputs are verified and integrated into standard documentation workflows.
The takeaway
The success of this leadership move will be measured by whether Australian firms can close the 35-point trust gap between leadership and their teams. Observers should monitor whether the local 15.2% maturity rate increases in subsequent industry surveys.
Further reading
For more on the current state of enterprise deployment, see Artificial Intelligence.
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