Rainbow Robotics Formed North American Partnerships
The Samsung subsidiary expands its industrial reach to support an autonomous factory vision set for 2030.
Updated on Oct. 6, 2026 in Robotics
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Rainbow Robotics has secured partnerships with Heartland Automation, E-Tech Group, and an unnamed vacuum component manufacturer to accelerate its growth in the North American industrial sector. This expansion follows Samsung Electronics' integration of the firm as a subsidiary in 2025.
Why it matters
These partnerships bolster Samsung's efforts to realize an AI-driven autonomous factory model by 2030. The move targets a North American collaborative robot market currently valued at $3.23 billion, which is projected to grow at an annual rate of 26 percent.
Rainbow Robotics' U.S. subsidiary reported 5.6 billion won ($4.17 million) in sales for the first half of 2026, a significant increase from 780 million won in the first half of 2025. The company also posted a net income of 1.1 billion won for the first half of 2026.
The players
Rainbow Robotics
A robotics firm specialized in collaborative arms that was incorporated as a wholly-owned subsidiary by Samsung Electronics in 2025.
Samsung Electronics
A global electronics conglomerate that operates over 100 factories and is actively pursuing an AI autonomous factory vision.
Heartland Automation
A Kentucky-based system integrator that provides engineering and installation support for collaborative robots.
E-Tech Group
An automation firm that provides technical solutions for integrating collaborative robots across diverse industrial lines.
Chris Hauser
A spokesperson who highlighted Samsung's extensive global footprint of over 100 production lines.
The details
Heartland Automation provides system integration and physical installation, while E-Tech Group specializes in the deployment of collaborative robots—machines designed to work safely alongside humans—across industrial production lines. Samsung Electronics manages over 100 factories globally, now leveraging these integrated systems to transition from standard automation toward its goal of fully autonomous, AI-managed facilities. The strategy combines internal robotic development with external distribution networks to scale these systems across complex manufacturing environments.
Timeline
2023: Rainbow Robotics established its U.S. subsidiary.
2025: Samsung incorporated Rainbow Robotics as a subsidiary.
July 2026: Samsung established the RX Business Promotion Office.
September 30, 2026: Chris Hauser spoke at the Samsung AI Forum.
The Tech Race
These partnerships accelerate Samsung's progress toward its 2030 goal of achieving an AI-integrated autonomous factory architecture. The initiative positions the company to capture a share of the projected $10.26 billion North American collaborative robot market by 2031.
These developments signal an increasing availability of collaborative robotic systems for North American manufacturers looking to upgrade their production lines. While specific deployment dates for these partnerships remain unannounced, industrial clients can expect increased support for system integration.
The takeaway
Samsung's strategy underscores the shift from traditional automation to AI-managed production environments that require tighter hardware-software integration. Watch for the 2030 target date for the realization of their autonomous factory goal as a benchmark for the industry.
Further reading
Explore deeper into the current state of industrial automation in our Robotics section.
Source note: This article includes information reported by Business Korea.
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