Sales Rabbit Launched Integrated Roofing Software Platform
The new Roof Rabbit system consolidates customer acquisition and production workflows to shorten roofing sales cycles.
Updated on Sept. 28, 2026 in Software
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Sales Rabbit has officially launched Roof Rabbit, a software platform that integrates its own sales tools with the ROOFLE and RoofLink systems it acquired in 2026 and 2024. The platform is currently available in a limited release.
Why it matters
The platform aims to eliminate structural inefficiencies in the roofing industry by bridging the gap between online customer acquisition and back-office production. It represents a strategy to consolidate fragmented sales, estimating, and management workflows into a single interface.
The system utilizes the ROOFLE estimation engine to generate quotes in under 30 seconds. This capability replaces slower, manual estimation processes by connecting online buying directly to in-field sales and production workflows.
The players
Sales Rabbit
A software provider focused on sales enablement and lead management tools for the home services industry.
ROOFLE
A developer of automated estimation software that allows homeowners and contractors to generate roofing project quotes.
RoofLink
A platform specializing in project and production management software for roofing contractors.
The details
Roof Rabbit functions as a centralized hub connecting three distinct software stacks: the Sales Rabbit sales enablement platform, the ROOFLE automated estimation engine, and the RoofLink production management system. By linking these tools, the platform enables contractors to move data from lead generation through to project completion without re-keying information across siloed applications.
Timeline
Late 2024: Sales Rabbit acquired RoofLink.
Earlier in 2026: Sales Rabbit acquired ROOFLE.
September 2026: Roof Rabbit launched in limited release.
The Tech Race
This integration follows a pattern of consolidation where software providers seek to capture the entire customer lifecycle from initial lead to final installation. It directly competes with fragmented toolsets by aiming to replace multiple disjointed subscriptions with one end-to-end platform.
Contractors can now apply for limited access to the integrated platform to evaluate its impact on their quote-to-production workflows. While pricing remains unannounced, the system is designed to immediately accelerate back-office processes for firms currently relying on disparate estimation and CRM tools.
The takeaway
The move marks an attempt to standardize the chaotic roofing sales cycle through deep software integration. Contractors should watch for the full commercial release date to assess whether the platform successfully eliminates current data silos in their specific sales operations.
Further reading
For more on industry-specific digital transformation, explore our Software coverage.
More information
To review the platform features or apply for early access, visit the Roof Rabbit early access application.
Source note: This article includes information reported by Roofing Contractor.
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