DaVinci Commerce Launched Platform for AI-Driven Shopping

The company’s new tool allows retail brands to feed product data directly into consumer AI agents.

Updated on Oct. 5, 2026 in Artificial Intelligence

Isometric editorial illustration of a modular industrial server rack cabinet with abstract, geometric cooling vents and fiber optic connections. — DaVinci Commerce has introduced Brand Agent, a platform allowing retail brands to integrate product databases directly into consumer AI agents like ChatGPT and Claude. AI Illustration. Upload story photo >

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DaVinci Commerce has expanded its platform with Brand Agent, a system designed to publish product information to AI models including ChatGPT, Gemini, and Claude. This launch follows a broader industry shift as retailers prepare for commerce interactions mediated by AI assistants.

Why it matters

As AI search orders grow 13x and AI-driven traffic increases 8x year-over-year, brands are moving to ensure their catalogs remain discoverable. Retailers are now prioritizing the visibility of their product data within the knowledge graphs used by consumer AI agents.

DaVinci Commerce utilizes Product Context Memory to compile product catalogs, reviews, and social content into structured knowledge graphs. This enables products to be ingested by platforms like ChatGPT, Copilot, Gemini, and Perplexity for retrieval by AI-driven search.

The players

DaVinci Commerce

A San Mateo-based technology provider specializing in e-commerce infrastructure and product data management.

Shopify

A global commerce platform providing tools for online stores, recently focused on agentic shopping integrations.

Salesforce

An enterprise CRM and software company that recently expanded its stack into AI-driven commerce search capabilities.

The details

Brand Agent acts as an interface between merchant product databases and the Large Language Models (LLMs) used by consumers for search. By structuring inventory data into a knowledge graph—a network of interconnected data points representing entities and their relationships—the system allows LLMs to query specific product details during a user's search session. This infrastructure complements recent shifts from competitors, such as Shopify's automatic enablement of Agentic Storefronts and Salesforce's release of Agentic Commerce Search.

March 2026: Shopify began enabling Agentic Storefronts by default.
July 2026: Salesforce made Agentic Commerce Search generally available.
October 5, 2026: DaVinci Commerce expanded its platform with Brand Agent.

The Tech Race

This development follows the industry-wide adoption of agentic commerce storefronts, marking a competitive shift toward automated retail. It aligns DaVinci Commerce with Salesforce and Shopify in the race to control how product data is indexed by the AI agents that now mediate modern shopping.

Consumers can expect their AI-powered search tools to provide more accurate product details, pricing, and availability as more brands adopt this structured data approach. Merchants and retailers will need to update their catalog management workflows to ensure their listings are compatible with these evolving knowledge graph requirements.

The takeaway

Retailers are effectively moving from a model of SEO-for-humans to a model of search-for-agents. Watch for whether AI platforms increase the currently low 5% to 10% citation rate for brand websites as these knowledge graphs become more widespread.