Broadcasters Published Framework for Cloud-Based TV Distribution
The model provides a path to migrate content from satellite to IP as the FCC moves to reclaim broadcast spectrum.
Updated on Oct. 7, 2026 in Data Centers
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Zixi, Grass Valley, Uplynk, and BroadView Software have released an IP Convergence Framework to shift broadcast distribution from satellite to cloud-based IP systems. This architecture offers a modular alternative to legacy hardware as broadcasters face a mandatory transition.
Why it matters
The FCC is reclaiming 100-180 MHz of broadcast spectrum, forcing the industry to move content delivery to the cloud. This framework provides a standardized blueprint for ensuring broadcast-grade reliability during that shift.
The framework modularizes the broadcast stack into four independent, swappable layers covering cloud master control, IP transport, orchestration, and streaming endpoints. This enables individual components like Zixi's transport or BroadView's orchestration to scale or change without a full system rebuild.
The players
Zixi
A technology provider specializing in software-defined, broadcast-grade live video delivery over IP networks.
Grass Valley
A media technology firm focused on live broadcast operations, cloud-based playout, and production infrastructure.
BroadView Software
A software company that provides broadcast management and orchestration systems including the BroadView Nexus platform.
Uplynk
A distribution service provider for streaming, FAST channels, and affiliate media endpoints.
The details
The framework integrates cloud master control via Grass Valley, broadcast-grade live video transport via Zixi, and orchestration through BroadView Nexus. Uplynk manages the final distribution to streaming, FAST (Free Ad-supported Streaming TV), and affiliate endpoints. By separating these functions into independent layers, the model allows broadcasters to swap specific technologies rather than requiring a complete infrastructure overhaul.
Timeline
October 7, 2026: The four companies published the framework white paper.
The Tech Race
This framework follows a pattern set by the FCC spectrum reclamation auction, which is forcing a sector-wide migration to cloud-native distribution. It represents a coordinated effort to preempt the loss of satellite capacity by standardizing an alternative IP-based ecosystem.
Broadcasters adopting this model will transition content delivery to the cloud, potentially stabilizing service reliability despite the loss of satellite bandwidth. The change occurs behind the scenes, ensuring viewers maintain consistent access to live video feeds during the industry-wide move to IP.
The takeaway
The move from satellite to cloud is no longer theoretical, as major broadcast technology providers have now unified their platforms into a singular, swappable model. Industry stakeholders should monitor the upcoming FCC auction dates as the primary driver for final implementation of these cloud systems.
Further reading
For more on the infrastructure shifts driving digital content, visit Data Centers.
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Is transitioning broadcast and media infrastructure to the cloud necessary for long-term industry reliability?
