MyBundle Launched Mobile Service With Streaming Bundles

The platform now offers mobile connectivity alongside streaming incentives through a network of broadband partners.

Updated on Oct. 7, 2026 in Telecommunications

A modern smartphone rests on a hardwood desk next to a coiled fiber-optic cable in bright, natural morning light. — MyBundle has launched a new mobile service utilizing eSIM technology, allowing customers to bundle cellular connectivity with streaming subscriptions through broadband partners. AI Illustration. Upload story photo >

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Would you switch mobile providers to receive free bundled streaming services?

MyBundle has officially launched a new mobile service built on eSIM technology for unlocked mobile devices in the United States. New customers signing up for the service receive a 12-month ad-supported streaming subscription.

Why it matters

The company aims to leverage its existing relationships with 350 broadband operators to bundle connectivity and content, creating a centralized channel for billing and customer support. This shift expands the platform beyond its original broadband-focused scope.

The service utilizes Gigs as a mobile virtual network enabler (MVNE) to facilitate connectivity for users with unlocked devices. MyBundle manages the end-to-end customer interface, including billing and marketing, while utilizing an eSIM-only provisioning model.

The players

MyBundle

A digital platform that provides a marketplace for streaming services and now acts as a central hub for billing and customer care for its new mobile service.

Gigs

A mobile virtual network enabler that provides the underlying infrastructure and connectivity management for MyBundle Mobile.

The details

MyBundle operates as a customer-facing portal that integrates mobile connectivity into existing broadband service ecosystems. By partnering with broadband operators, the platform allows providers to host service promotions on their own sites before directing traffic to the MyBundle dashboard. The service requires a bring-your-own-device model, relying on eSIM—a digital subscriber identity module embedded directly into the device hardware—to activate cellular plans.

August 2026: MyBundle discussed prospective mobile service plans with the media.
October 7, 2026: Official pricing and packaging for the mobile service were publicly revealed.

The Tech Race

MyBundle is positioning itself to compete with legacy service providers by consolidating fragmented home and mobile connectivity packages. This move follows a broad industry shift where aggregators look to capture recurring revenue by bundling third-party streaming content directly into cellular plans.

Customers aged 18 and older with unlocked, eSIM-compatible devices can now subscribe to the service. Users who sign up must redeem their 12-month ad-supported streaming subscription offer within 60 days of enrollment.

The takeaway

MyBundle is pivoting to become a multi-service aggregator by leveraging its existing broadband partner network for mobile customer acquisition. Watch for the company's roadmap announcements regarding additional mobile feature capabilities to see how the service differentiates from traditional mobile virtual network operators.