Passkey Adoption Rates Rose Among Major Service Providers

The 2026 Passkey Power 20 report tracks the shift toward phishing-resistant authentication methods.

Updated on Oct. 13, 2026 in Cybersecurity

Isometric editorial illustration of a metallic fingerprint scanner and a symbolic cryptographic key, representing modern cybersecurity authentication protocols.
Dashlane's latest report indicates a significant rise in passkey adoption among major service providers during the first half of 2026. AI Illustration. Upload story photo >

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Dashlane published the 2026 Passkey Power 20 report, detailing a rise in passkey login shares across major service providers during the first half of 2026. This analysis highlights a growing industry shift to move beyond the traditional password, a change supported by 2.5 million monthly passkey authentications among Dashlane users.

Why it matters

Passkeys mitigate the threat of credential abuse, which remains one of the three most common initial attack vectors in cybersecurity. Increased adoption allows users to rely on device-based biometrics rather than memorizing hundreds of unique passwords.

Google leads with a 28% passkey login share, followed by PayPal at 18%, Amazon at 17%, and eBay at 8%. These figures reflect adoption among users managing an average of over 300 passwords.

The players

Dashlane

A password manager and digital security company that provides identity management services for consumers and enterprises.

Google

A technology conglomerate that provides search, cloud, and hardware services and pioneered default passkey integration.

PayPal

A global financial technology company that enables digital payments and has integrated passkeys for account access.

Amazon

A multinational technology company with a vast e-commerce platform that has adopted passkey support for user security.

The details

Passkeys replace static passwords with cryptographic key pairs—a public key stored on the server and a private key kept on the user device. To authenticate, the user performs a local action like a fingerprint scan, face recognition, or PIN entry to unlock the private key. This architecture prevents phishing because the signature is cryptographically bound to the specific service domain, making stolen-password attacks ineffective.

Timeline

  1. 2023: Google made passkeys the default sign-in option.

  2. July 2025-June 2026: Period analyzed for passkey login shares.

  3. Q1 2026: Start of growth period for passkey usage.

  4. Q2 2026: End of growth period for passkey usage.

  5. October 2026: Dashlane published the 2026 Passkey Power 20 report.

The Tech Race

This development follows the pattern set by the industry-wide transition from SMS-based two-factor authentication to hardware security keys by replacing weak secrets with cryptographic hardware binding. The race is now to see which consumer-facing platforms can drive the highest percentage of users to adopt biometrics over passwords.

Users can immediately benefit by enabling passkeys in their security settings on supported platforms like Google, Amazon, and PayPal. For most people, this replaces the need to remember manual passwords with a quick biometric check on their mobile device or laptop.

The takeaway

The industry is steadily moving toward a passwordless standard to reduce the efficacy of phishing attacks. Readers should monitor their primary service accounts for passkey availability prompts to improve their individual security posture.

Further reading

For broader analysis on current defense trends, visit the Cybersecurity section.

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Do you trust that major retailers are adequately protecting your account sign-in information?