Binance.US Seeks $100 Million for U.S. Expansion
The exchange aims to fund compliance and restore USD services to better compete with major domestic rivals.
Updated on Oct. 15, 2026 in Startups
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Binance.US is currently seeking to raise $100 million in new capital to support its digital asset exchange operations in the United States. The exchange, which is operated by BAM Trading Services, aims to prioritize compliance and the restoration of USD services.
Why it matters
This capital raise is a strategic move to regain market share and compete directly with established U.S. platforms like Coinbase and Kraken. The effort follows a significant leadership change earlier this year as the firm attempts to stabilize its domestic services.
The firm is targeting $100 million in new funding following its April 2022 seed round, which closed at $200 million on a $4.5 billion pre-money valuation. The ultimate valuation for this new round remains under negotiation.
The players
Binance.US
A U.S.-based digital asset exchange operated by BAM Trading Services that is legally distinct from the global Binance platform.
Stephen Gregory
The CEO of Binance.US who assumed the role in March 2026 to lead the exchange's domestic strategic pivot.
VanEck
An investment management firm that served as a backer for the Binance.US seed round in 2022.
Foundation Capital
A venture capital firm that participated in the 2022 seed funding round for the exchange.
The details
The capital is intended to fund the expansion of U.S. exchange operations by focusing on regulatory compliance and the restoration of USD-based transaction services. Binance.US, which is legally separate from the global Binance platform, is also adjusting its fee structure to attract customers in a competitive landscape dominated by incumbents. The strategy focuses on re-establishing core exchange features that allow for direct interaction with the U.S. banking system.
Timeline
2021: Binance.US attempted a previous $100 million funding round.
April 2022: The company closed a $200 million seed round at a $4.5 billion valuation.
March 2026: Stephen Gregory was appointed as CEO of Binance.US.
The Tech Race
This raise marks a departure from the $200 million seed round closed in April 2022, signaling a shift toward more targeted operational funding. The firm is currently working to reposition itself against established competitors like Coinbase and Kraken.
Users of the exchange should anticipate a potential shift in fee structures and the reinstatement of USD-based trading capabilities as new capital is deployed. The timeline for these service updates remains tied to the successful closure of the funding round.
The takeaway
The company is attempting to stabilize its market position by securing capital to fund compliance-heavy operations and fee reductions. Investors and customers should watch for official announcements regarding the finalized valuation and the timeline for resumed USD support.
Further reading
For broader trends in the industry, see our coverage of Startups.
Source note: This article includes information reported by Crypto Briefing.
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