Euromonitor Launched AI-Powered Market Research Platform
The new Passport platform integrates market intelligence directly into enterprise tools via AI-driven search.
Updated on Oct. 6, 2026 in Artificial Intelligence
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Euromonitor International has released a next-generation version of its Passport market intelligence platform. The update introduces natural-language discovery and AI-generated summaries to improve data access.
Why it matters
The platform aims to accelerate organizational decision-making by embedding market research directly into existing enterprise workflows. This shift addresses the need for intelligence that is accessible within established productivity tools.
The system aggregates insights from 50 years of research across 100 countries. It now supports API and Model Context Protocol (MCP) integrations to bridge market intelligence with systems like Microsoft Copilot.
The players
Euromonitor International
A market research firm with 16 offices globally that provides business intelligence across 210 countries.
The details
The platform utilizes natural-language discovery—an interface allowing users to query databases using conversational English—to surface relevant research insights. Passport Connect further enables this via APIs (application programming interfaces—sets of protocols for building software) and MCP (Model Context Protocol—a standard for connecting AI assistants to data systems) to feed research into external enterprise environments. This design allows users to access market intelligence without switching between multiple software applications.
Timeline
October 6, 2026: Euromonitor launched the next-generation Passport platform.
The Tech Race
The update follows a broader industry trend of established data vendors adapting legacy research platforms to interface directly with AI assistants. By adopting the Model Context Protocol, Euromonitor is positioning its proprietary data to remain relevant within the automated workflows now central to enterprise software.
Enterprise users will see the new capabilities introduced through a phased onboarding program starting this month. The integration will first reach organizations already utilizing tools like Microsoft Copilot that support the new API and MCP connections.
The takeaway
The move marks a departure from static data reporting toward dynamic, integrated market intelligence. Chicago-based analysts and enterprise users should watch for further API documentation updates regarding the phased transition timeline.
Further reading
Learn more about how organizations are deploying new tools in our Artificial Intelligence section.
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