Pennsylvania Passed Law Requiring AI Disclosure in Ads

The legislation mandates clear labeling for consumer-facing advertisements that feature AI-generated or modified content.

Updated on Oct. 14, 2026 in Artificial Intelligence

Pennsylvania Passed Law Requiring AI Disclosure in Ads

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Should businesses be required by law to disclose the use of AI in their advertisements?

The Pennsylvania General Assembly approved Senate Bill 806, which requires marketers to disclose the use of AI in advertisements for consumer goods and services. The measure applies to all media, including images, audio, video, and text that have been significantly altered by artificial intelligence.

Why it matters

The bill aims to increase transparency and prevent consumers from being misled by synthetic media in commercial settings. It establishes a standard for disclosure that requires brands to match the format of the AI content to the required warning notice.

Senate Bill 806 applies to all AI-generated or significantly modified images, audio, video, or text. The law mandates that such disclosures remain clear, conspicuous, and presented in the same medium as the synthetic content itself.

The players

Pennsylvania General Assembly

The state legislature responsible for drafting, debating, and passing laws within Pennsylvania.

Josh Shapiro

The Governor of Pennsylvania who will consider the passage of Senate Bill 806.

The details

The law targets advertisements where AI use could mislead consumers regarding the nature of a product or service. Advertisers are required to pair the disclosure with the specific medium used; for instance, an AI-modified video must contain a visual or auditory disclaimer consistent with the video format. This ensures that the disclosure is as accessible as the content it qualifies, preventing the use of hidden or buried fine print.

October 14, 2026: Senate Bill 806 received final legislative approval.

The Tech Race

This legislation follows a growing trend of state-level efforts to regulate synthetic media transparency in the commercial marketplace. It positions Pennsylvania alongside other jurisdictions attempting to bridge the gap between rapidly evolving generative models and consumer protection laws.

Consumers in Pennsylvania will see clearer labels on advertisements that use AI-generated assets, helping distinguish human-made content from synthetic material. These rules will soon apply to all consumer goods and service ads, marking a shift in how marketing workflows must incorporate transparency.

The takeaway

The passage of Senate Bill 806 marks a legislative push to mandate commercial honesty regarding synthetic media. Interested parties should watch for the Governor's official response and subsequent administrative guidance on specific enforcement protocols.