Samsung Launches Galaxy Buds Open for $229
The open-ear earbuds feature gesture controls and machine learning to compete in the premium wearable market this November.
Updated on Oct. 28, 2026 in Consumer Electronics

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Samsung has announced the Galaxy Buds Open, a new wearable featuring an open-ear design based on the analysis of 119 million ear data points. The device is scheduled for global availability in early November 2026 at a retail price of $229.
Why it matters
The release signals Samsung's push into the open-ear audio market, where lightweight designs aim to provide situational awareness for users. This competitive entry positions the company against existing premium options from established audio brands.
Each 6.65g earpiece provides 9.5 hours of audio playback or 5.5 hours of call time, extending to 38 hours and 25 hours total with the charging case. These figures are evaluated against the current industry standard of high-end open-ear devices.
The players
Samsung
A global conglomerate and manufacturer of semiconductors, consumer electronics, and mobile hardware.
The details
The Galaxy Buds Open utilizes TwinBoost drivers, a hardware configuration that projects reverse soundwaves from the speaker's rear to minimize audio leakage. For ambient sound management, the device employs machine learning to identify and suppress specific noises such as car horns and construction work. User interaction is facilitated through integrated head gestures, which allow control over calls, Gemini AI access, and voice memos.
Timeline
The Galaxy Buds Open will be available for purchase in early November 2026.
The Tech Race
The launch places Samsung directly into the growing open-ear audio category currently occupied by premium players like Bose and Shokz. By leveraging its scale, Samsung aims to capture market share from established incumbents through lower pricing and tighter integration with its mobile software ecosystem.
Available in black, the earbuds require an compatible device to utilize the gesture-based controls and Gemini access features. Users seeking alternatives to existing premium open-ear models will find the device at retail beginning in early November 2026.
The takeaway
Samsung's entry into the open-ear market emphasizes data-driven design over conventional acoustic isolation, aiming to change how users balance media with ambient sound. Watch for early November benchmark tests that confirm if the TwinBoost driver system effectively manages audio leakage compared to current top-tier offerings.
Further reading
For more on the latest developments in audio hardware, visit Consumer Electronics.
Source note: This article includes information reported by TechRadar.
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