Creative Workers Cite AI Impact on Earnings and Copyright

A new IFRRO report finds that 90% of respondents see revenue losses from AI, fueling calls for formal licensing frameworks.

Updated on Oct. 29, 2026 in Artificial Intelligence

Bold flat-color editorial illustration of a heavy iron seal pressing onto blank pages, representing institutional copyright policy.
The International Federation of Reproduction Rights Organisations (IFRRO) released a report urging formal licensing frameworks to address AI-driven revenue losses for creatives. AI Illustration. Upload story photo >

Live Poll

Should copyright protections for creative workers be strengthened to limit unauthorized AI training?

The International Federation of Reproduction Rights Organisations (IFRRO) released a report on the impact of generative AI on creative works. Developed with Eleonora Rosati, the study analyzes global survey data from 2,000 respondents to evaluate legal and market concerns.

Why it matters

The report suggests that large-scale unauthorized use of protected content is currently viewed as unsustainable by the creator community. It underscores a growing industry demand for formal licensing frameworks to protect intellectual property.

A survey of 2,000 participants found that 75% believe AI will displace creative workers. The results highlight a sector-wide consensus, with 96% of respondents rejecting the efficacy of current copyright frameworks.

The players

IFRRO

An international organization representing reproduction rights organizations that manage copyright licensing for authors and publishers.

Eleonora Rosati

A legal scholar and expert in intellectual property law who collaborated on the development of the study.

The details

The report combines case law analysis and market evidence to argue for three requirements: author control, the upholding of existing copyright principles, and transparency in AI model training. These conditions aim to balance technological development with the economic rights of content creators. The findings emphasize that unauthorized ingestion of copyrighted text and images disrupts the sustainable economic functioning of the creative sector.

Timeline

  1. October 2026: IFRRO released the report on AI and copyright.

  2. November 23, 2026: IFRRO hosts a webinar presenting the study findings.

The Tech Race

This study introduces new market evidence into the ongoing international copyright legislative debates. It positions the current regulatory climate as a pivotal point for defining whether AI development remains unfettered or transitions toward authorized licensing models.

Creative workers and publishers may soon see shifts in how content is licensed for AI training as entities move toward the report's recommended AI-specific licensing models. Over 50% of surveyed professionals anticipate that such standardized licensing would improve their current economic situation.

The takeaway

The study concludes that large-scale, unauthorized use of copyrighted works is not sustainable for the creative economy. Readers should monitor the November 23 webinar to see how IFRRO proposes to implement the suggested author control and transparency requirements.

What happens next

IFRRO will host a webinar on November 23, 2026, to present the findings of the report.

Further reading

For more on the changing landscape of model training and intellectual property, visit the Artificial Intelligence section.

More information

View the complete study report and webinar registration.

Source note: This article includes information reported by Publishing Perspectives.

Live Poll

Should copyright protections for creative workers be strengthened to limit unauthorized AI training?