Boston Dynamics Appoints New CEO to Scale Robot Output
The leadership change aims to transition the company from capability demonstrations to 30,000 annual humanoid units by 2028.
Updated on Oct. 21, 2026 in Robotics
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Boston Dynamics appointed Rohit Prasad as its new CEO on Oct. 7, 2026, marking a shift from experimental capability demonstrations to scaled commercial operations. The company is now prioritizing the establishment of robust sales and customer service infrastructure to support its long-term deployment goals.
Why it matters
Boston Dynamics is moving to replace one-time inbound demand with a proactive sales model, signaling its transition into a mature manufacturing enterprise. This shift is critical for the commercial viability of its humanoid and quadruped platforms within industrial environments.
Spot robots retail from $100,000 to $300,000 depending on payload, while 70 percent of the Atlas humanoid's bill of materials consists of actuators. To drive costs down, Hyundai Mobis is producing these components at cost for integration into the Atlas platform.
The players
Rohit Prasad
The new CEO of Boston Dynamics tasked with scaling the company from research demonstrations to commercial production.
Hyundai Motor Group
A multinational automotive manufacturer and parent company that is integrating 50,000 robots across its facilities.
Hyundai Mobis
A tier-one automotive supplier within Hyundai Motor Group that is currently manufacturing Atlas actuator components at cost.
Amanda McMaster
An executive who served as interim CEO of Boston Dynamics between February 2026 and October 2026.
The details
Boston Dynamics is restructuring its operations to handle the transition from lab-based research to high-volume manufacturing. The Atlas humanoid utilizes a complex array of actuators—electromechanical components that convert energy into physical motion—which represent the primary cost driver for the unit. By leveraging the internal manufacturing capabilities of Hyundai Mobis, the firm aims to optimize the supply chain for these critical parts to facilitate large-scale deployment.
Timeline
February 2026: Amanda McMaster began serving as interim CEO.
Oct. 7, 2026: Rohit Prasad assumed the role of CEO.
2028: Targeted year for reaching annual production of 30,000 humanoid units at a U.S. factory.
The Tech Race
The transition follows the trajectory established by the Hyundai-Boston Dynamics commercial deployment program. This leadership change formalizes the shift from research-focused prototyping to the industrial scaling phase required to meet the target of 50,000 committed robot deployments.
Industrial facilities within the Hyundai and Kia network will see the initial wave of 50,000 robots integrated into their workflows. Other commercial sectors should monitor the 2028 manufacturing output to determine if humanoid hardware costs reach a point accessible for broader industrial adoption.
The takeaway
The company is moving away from bespoke robot demonstrations toward a standardized, high-volume production model. Interested parties should watch the 2028 ramp-up of the U.S. humanoid factory as the primary metric for whether these machines become sustainable commercial assets.
Further reading
For more on the latest hardware developments and market trajectories, visit our Robotics section.
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