Intelligent Relations Launches AI PR Agent Preston
The new agent automates journalist outreach and news monitoring for businesses for a $250 monthly starting price.
Updated on Oct. 21, 2026 in Artificial Intelligence
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Intelligent Relations has launched Preston, an AI-powered public relations agent designed to automate media outreach and journalist list building. The system monitors news cycles in real time to match company expertise with relevant PR opportunities through personalized email pitches.
Why it matters
The platform aims to lower the barrier for entry for smaller businesses looking to sustain active PR programs, which are often historically cost-prohibitive. By integrating directly with user email systems, it seeks to shift manual outreach workflows toward automated, feedback-driven processes.
The subscription starts at $250 per month and includes four hours of professional guidance. This pricing model targets a segment of the market previously priced out of specialized PR services.
The players
Intelligent Relations
A PR technology firm based in Boston that develops software platforms for automated media outreach and campaign management.
Preston
An AI-driven public relations software agent that monitors news and generates personalized journalist outreach.
The details
Preston functions by continuously scanning incoming news to identify potential media coverage matches based on a company's profile. It generates personalized email pitches by analyzing a journalist's recent publication history and any previous correspondence. The agent incorporates a feedback loop, refining its future output based on user corrections and campaign modifications.
Timeline
October 21, 2026: Intelligent Relations launched the Preston AI PR agent.
The Tech Race
Preston competes in the crowded field of autonomous email outreach tools that use generative AI to mimic human communication. It differentiates itself by integrating direct news-cycle monitoring with professional human consulting hours.
Businesses can now access automated PR outreach starting at $250 per month, replacing manual media list maintenance with software-driven matching. Users retain a human component through the four hours of monthly professional guidance included in every subscription.
The takeaway
This launch represents an attempt to commoditize public relations through iterative, feedback-based AI systems. Potential users should track the agent's performance in high-noise environments where generic pitches are frequently discarded by editorial staff.
Further reading
For broader trends in enterprise automation, see our coverage in Artificial Intelligence.
Source note: This article includes information reported by The Manila times.
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