Owl AI Launches Live Video Intelligence Platform
The tool uses agentic AI to automate asset tracking and highlight clipping for professional sports broadcasters.
Updated on Oct. 21, 2026 in Artificial Intelligence
Live Poll
Do you feel that AI-powered analysis tools enhance your enjoyment of live sports broadcasts?
Owl AI has launched a beta version of Parliament, a live video intelligence platform that leverages agentic AI to track broadcast assets and automate highlight generation. The tool, currently being tested by three sports leagues, is scheduled for a full-scale public release in December 2026.
Why it matters
The platform automates the resource-heavy process of monitoring broadcast assets and clipping highlights, potentially lowering operational costs for sports rights holders. By using agentic AI to interpret stream data, it shifts from passive playback to active, conversational video analysis.
The system processes live or recorded video streams using agentic AI, which utilizes ElevenLabs for broadcast translations and TwelveLabs for contextual video processing. The platform tracks real-time metrics such as sponsor screen time and automates the identification of key moments.
The players
Owl AI
A 2025-founded company developing agentic AI software for the sports broadcasting industry.
Jay Prasad
The current CEO of Owl AI who took leadership in June 2026.
TwelveLabs
A provider of specialized multimodal AI models used for contextual video understanding and processing.
ElevenLabs
A developer of AI-powered speech and translation technology integrated into the Parliament platform.
The details
Parliament operates by having users attach a video stream to the AI-driven platform. Agentic AI — software programs designed to perceive their environment and execute autonomous actions — then monitors the feed for predefined broadcast assets. The system integrates ElevenLabs for real-time translation and TwelveLabs, which provides multimodal models to understand video content, to enable the Ask Owl function for conversational data queries.
Timeline
Owl AI was founded in 2025.
Jay Prasad assumed the role of CEO in June 2026.
Parliament entered a beta testing phase on October 21, 2026.
A full-scale commercial launch is scheduled for December 2026.
The Tech Race
Parliament seeks to replace manual video tagging and logging with autonomous agents capable of real-time asset tracking. It represents an industry push to accelerate content turnaround times, moving past legacy manual clipping workflows that have defined sports production for decades.
Sports leagues and broadcasters gain access to automated asset tracking and highlight generation tools during the current beta phase. Following the December 2026 release, commercial availability will scale, with pricing set according to the individual usage needs of each client.
The takeaway
The pivot to agentic broadcasting tools marks a transition toward fully automated, queryable live content pipelines. Broadcasters should monitor the platform performance during the ongoing beta to assess whether the AI-generated highlights reach broadcast-quality standards.
What happens next
The platform is scheduled for a full-scale public launch in December 2026.
Further reading
Learn more about the current capabilities and constraints of modern systems in our Artificial Intelligence section.
Source note: This article includes information reported by Sportsbusinessjournal.
Live Poll
Do you feel that AI-powered analysis tools enhance your enjoyment of live sports broadcasts?
