FreightWise Launches AI Transportation Platform
The system automates data integration and root-cause analysis, moving logistics management away from rigid, rule-based algorithms.
Updated on Oct. 29, 2026 in Artificial Intelligence
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FreightWise has launched its new Kuebix AI transportation management system after a two-year redevelopment process. The platform, which was delayed by six to eight months, replaces traditional rule-based optimization with AI to automate logistics workflows.
Why it matters
The platform transitions logistics management from rigid, developer-dependent rule sets to conversational AI. By automating integration code and root-cause analysis, the system aims to improve agility in complex supply chain environments.
The system utilizes AI to write integration code for data feeds between ERP and WMS platforms. It further processes order and payment data to automatically generate root-cause explanations when key performance indicators deviate from expected ranges.
The players
FreightWise
A logistics technology firm that develops transportation management software, proprietary carrier API networks, and supply chain optimization tools.
Trimble
A technology company providing hardware and software solutions for industries including logistics, construction, and agriculture.
The details
Kuebix AI functions by replacing static rule-based routing with machine learning models capable of handling complex supply chain variables. The associated Kuebix Connect module enables users to visually map data fields, which the AI then converts into functional integration code. Additionally, FreightWise developed an in-house carrier API network to overcome the speed and breadth limitations of the outsourced rating tools it previously utilized.
Timeline
Three years ago, FreightWise purchased the Kuebix platform from Trimble.
Development of the new AI platform occurred over the past two years.
FreightWise launched Kuebix AI at the F3 conference on October 29, 2026.
The Tech Race
FreightWise is moving away from the rigid, developer-heavy architectures that have defined legacy transportation management systems. By bringing its carrier API network in-house and automating data mapping, the company is attempting to outpace competitors reliant on slower, third-party rating tools.
Logistics operators can now use visual mapping to integrate ERP and WMS data without writing custom code. The platform is currently available for users needing to automate root-cause analysis for supply chain performance metrics.
The takeaway
The platform moves logistics management toward a conversational interface, reducing the manual oversight required for complex data mapping. Potential adopters should monitor the platform’s performance metrics as it scales beyond its initial rollout.
Further reading
For broader trends in enterprise automation, see the Artificial Intelligence section.
More information
Learn more about the platform architecture on the FreightWise corporate website.
Source note: This article includes information reported by FreightWaves.
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