Amperity Launches New AI Agent for Data Analysis
The agent, called Pér, automates the transition from customer data insights to actionable marketing tasks.
Updated on Oct. 26, 2026 in Artificial Intelligence
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Amperity has released Pér, an artificial intelligence agent designed to integrate directly with enterprise customer data workflows. The agent is now available to help brands analyze customer profiles and automate the preparation of marketing actions.
Why it matters
The tool aims to accelerate decision-making by reducing the manual handoffs between analytics and marketing teams. By operating within existing enterprise permissions, it seeks to shorten the operational gap between raw customer data and actionable marketing campaigns.
Pér functions by connecting a brand's unified customer profiles to an automated recommendation engine. The system operates within pre-configured permissions to let users investigate data, isolate affected customer segments, and draft actions for human approval.
The players
Amperity
An enterprise software company that provides a customer data platform, specializing in identity resolution and data management for consumer brands.
The details
Pér acts as a bridge between a brand's customer data and execution, utilizing a governed workflow—a set of rules ensuring data security and consistency—to manage recommendations. Users interact with the agent to identify patterns in their customer base, which the AI then converts into actionable tasks. By keeping operations within established enterprise workflows, the software ensures that all AI-generated actions are subject to internal oversight and approval processes.
Timeline
October 26, 2026: Amperity released the AI agent Pér.
The Tech Race
This release follows a broader industry push to shift customer data platforms from passive repositories to active, agentic systems. By integrating generative recommendations directly into the platform, Amperity is positioning its stack against competitors currently focused on separate AI analytics layers.
Marketing and analytics teams using the platform can expect to automate manual data preparation tasks immediately. The tool requires current enterprise permissions and active customer profiles to function as a bridge for campaign execution.
The takeaway
Amperity is betting that shrinking the time between data insight and execution will provide a significant competitive advantage for brands. Watch for future benchmarks regarding how many manual hours the agent effectively replaces in standard marketing workflows.
Further reading
For broader trends in enterprise automation, visit our section on Artificial Intelligence.
Source note: This article includes information reported by Mumbrella.
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